67% of all clicks are the first 5 results on Page 1
73% of searches click on 6 – 10 Page 1 results
As you can see, it is very important to not only be on Page 1, but also be in the top 5 results of Page 1. In the past the top result on page 1 was the most valuable, but now it is any of the top 5 results. Part of the reason is the use of Google Ads.
According to the study above, here are where the other 23.08% of the clicks are:
People click the Google advertisements instead of the organic results.
They don’t find exactly what they are looking for on Page 1, therefore look at the next pages.
They don’t find what they are looking for at all, and revise their search by adding more words.
Now that Google provides more instant answers, sometimes there is no need to click at all because a phone number or address shows up.
We have found that sticking to a process is the best way to accomplish exactly what our customers are looking for. Eventually part of the process changes, and therefore we then modify our process and add or remove what is or what isn’t working.